Data Privacy and Trust in the Mobile World
Does your mobile app help or hinder your ability to build trust with users? This paper delves into the results of a study published by the Digital Trust Initiative, which sought to correlate how brands can build trust with consumers in the digital space. Some of the lessons learned include:
- Most consumers do not read privacy policies
- Consumers underestimate the data that companies collect
- By improving the user experience, privacy policies can be a positive experience