Tim Charlesworth
Customer Intelligence Advisor, SAS
Part of the Global R&D team, Tim has over twenty years experience in the application of marketing, advertising and business intelligence solutions at companies across the Asia Pacific region.
Most recently with SAS, Tim has been championing the collision of marketing and advertising technology allowing corporations large and small to improve the consistency, relevance and timeliness of their messaging through all customer contact channels and media.
Tim has led the development of SAS’ Advertising & Monetisation initiatives in Asia Pac for the last ten years. With a particular experience in Financial Services, Media and Telecommunications and Consumer Products/Retail, Tim has experience across a broad range of market verticals.
Tim has an aeronautical engineering degree and can lay claim to being a real rocket scientist, which comes in handy when discussing marketing analytics and programmatic advertising.
